Typography for publishing

Typography as everywhere we look, in the books, magazines, websites even in everyday life on street signs, bumper stickers, posters, leaflet, product packaging etc. As general typography is the style or appearance of text or the art of working with text. Something you properly do all the time if you create documents or other projects you should know well about typography. At this discussion I discuss about typography in shorts.

1. Common Types of fonts

Serif fonts: A typeface with serifs is called a serif typeface (or serifed typeface). Serif means ‘little strokes’ at the font, which called in bangla ‘matra’. Serif font looks classic font. Usually it uses more traditional projects like as book publication, magazine publication, newspaper publication etc. At this paragraph we used Serif fonts.

Sans Serif fonts: A typeface without serifs is called sans-serif or sans serif, from the French sans, meaning "without". it considers more clean and modern font. its very easy to read at computer screen including smart phones and tablets. At this paragraph we used sans serif fonts.

display fonts: Usually there are many styles at display fonts, such as-Script fonts, Blackletters fonts, ALL CAPS, fancy fonts. Because of their decorative nature display font are best for small amount of text. for example title and headers and more heavy graphic designs.

In a way fonts have own language, they all have something to say beyond the words on a page. They are casual, neutral, exotic or graphic. That’s why it simple think about your message and pick a font that fits.

when deciding which font is use less is more two fonts use in your projects. If you need more contrast try to use fonts as different size or style at different uses. Like as all headings font need to same size and same style, it also doing at subheading and body text. Its make interesting combination at designs specially it works best at book publishing.

you may use opposite attract for creating more contrast. Such as bold face with regular, serif with sans serif, decorative with simple, short with tall, deep colour with light colour combination make more contrast.

2. hierarchy, leading, tracking and Kerning

Hierarchy: Used to guide the readers eye to whatever is most important. it maintains by giving different levels emphasis. At using address name should be prominent and other details will be less focused. High level information or read at first should be bold/decorative/larger/different styles.

Leading: space between lines of text also known as line spacing. too much or less leading makes hazard for readers.

Tracking: Overall space between characters. some times is also called character spacing. expanding and condensing depends on your need. Tracking will help to eliminate widows and orphans in paragraphs. (Widows are when the final line of a paragraph begins a new column or page.  Orphans are when paragraphs end in single words, part of words or a short phrase that seems out of place.)

Kerning: Space between specific characters. Most fonts will have specific default kerning for individual character sets so that the spacing in between the letters in words feels more natural. Some fonts are usually mad bad kerning, you should justify this before using. Some fonts need to have individual characters adjusted to help create better readability and a more aesthetically pleasing layout.

Its necessary for designing or publishing any kind of content.